Prime Day 2025 delivered record-breaking results across four days, but the real story isn't the sales numbers, it's what the data revealed about who actually wins during Amazon's biggest event.Key insights from this year's Prime Day:
-4-day format drove record results but required sustained media investment
-Click-through rates peaked early, conversions peaked late, proving early engagement drives final sales
-Enhanced AMC audience targeting made ads more relevant than ever
-AI personalization improved recommendations but narrowed organic discovery
-Pre-event awareness building is now critical for high-visibility placements
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