Amazon brings Publisher Insights into AMC for better full-funnel measurement

Amazon Publisher Insights are here and they're closing the visibility gap between off-Amazon media and on-Amazon performance. With the launch of Publisher Insights, brands can now bring streaming TV and web publisher signals directly into Amazon Marketing Cloud, combining them securely with Amazon ad signals to reveal the full path from a publisher impression to an Amazon search and purchase. In this video, Flywheel breaks down what this means for brands: why off-site programmatic investments and on-Amazon performance no longer need to be measured in isolation, why five ready-made measurement templates now make AMC-level insight accessible without SQL expertise, and why early results, including a 3x lift in branded search and a 2.7x increase in purchase rate, show just how much context shapes conversion. We also look at what this shift means for planning and activation, as brands move from measuring delivery to optimizing against outcomes. Curious which publisher investments are actually driving your Amazon results? Let's connect https://www.flywheeldigital.com/contact-us