Amazon Ads and Roku are raising the bar for Connected TV (CTV) advertising. At Cannes Lions 2025 they announced a new strategic partnership that gives brands exclusive access to 80% of CTV U.S. households through the Amazon DSP platform.
This collaboration signifies a new era for CTV, shaped by the power of closed-loop measurement and enhanced performance capabilities.In this video update, Flywheel's Rachel Clark explores what this landmark Amazon Ads and Roku alliance means for your brand:
-Unprecedented CTV Reach: Gain access to a vast audience across Roku OS, Prime Video, and other leading streaming services, exclusively via Amazon DSP.
-Unified Audience & Measurement: Overcomes previous CTV challenges of siloed data, connecting ad exposure to real-world outcomes.
-Enhanced Performance: Leverage Amazon's precision and closed-loop measurement for greater control, accuracy, and measurable results at every stage of the funnel.
-Optimized Ad Delivery: Early results show brands reaching significantly more unique viewers and reducing ad frequency, improving both efficiency and consumer experience.Discover the details of this pivotal development in CTV and how it can benefit your advertising strategies.
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