Amplifying Amazon STV with AMC

Anyone can run ads on Amazon Streaming TV—but turning impressions into outcomes takes eye-catching creative, smart data, and precise targeting. The secret? Build your STV strategy around insights from Amazon Marketing Cloud (AMC) and activate AMC Audiences so every message reaches the right shopper at the right moment. In this episode of Retail Ready, Christian Castro shows you how to: - A/B test multiple video lengths & concepts for maximum impact - Launch and refine AMC Audiences for efficient reach and lower costs - Measure brand performance before, during, and after each flight - Retarget engaged viewers with DSP to drive them all the way to purchase Check it out!