Updates

Amazon Upfront 2025: What Launched & Why it Matters

Donte McCrary-McClain
May 15, 2025

If you couldn’t attend Amazon Upfront this week, we’ve got you covered.

Donte breaks down the key themes and announcements that will strengthen Amazon’s lead in streaming—with AI-powered solutions on the horizon that will move Prime Video’s 130 million ad-supported monthly viewers from watching to buying in an instant.

Watch to learn more about the massive opportunity ahead in streaming TV.

Donte McCrary-McClain
VP, Amazon Media

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