Targeting "who" with AMC Audiences for Sponsored Ads

Hosted byPatrick Miller•April 24, 2025

Casting a wide net of ADSP ads and hoping you reach those same shoppers when they search is no longer the most efficient strategy.Now, you can prioritize them with unprecedented precision

Our AMC Audiences for Sponsored Ads help you to direct Sponsored Ads to serve based not only on what keywords are searched, but also who is searching for them—unlocking the ability to manually move shoppers along the path to purchase. In this episode of Office Hours, Troy & Patrick cover:

• How AMC Audiences for Sponsored Ads can help guide shoppers from NTB purchasers brand loyalists with efficiency and precision

• The evolution of new-to-brand measurement

• The push towards audience-based strategies that focus on "who" you're marketing to

• How we see current limitations shaping the future of advancements to both ADSP and Sponsored Ads

Patrick Miller

Patrick Miller

Co-Founder, Flywheel

Patrick Miller is Co-Founder of Flywheel and focuses on product, data science, and client strategy.

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