Building loyalty after Amazon Prime Day

Prime Day may be over, but the real value of the event is just beginning. Every new buyer acquired during the event represents a relationship that can either fade after the sale or become a source of repeat purchases, higher lifetime value, and long-term growth.

In this episode of our Retail Ready series, we explore how brands can turn a Prime Day sales spike into a post-event growth strategy. Using Flywheel’s Return on Consumer Dashboard, CLTV insights, and AMC Audiences, we show how brands can understand who entered the funnel, when to re-engage them, which products to introduce next, and how to identify the shoppers most likely to become loyal Subscribe & Save consumers.

From timing retargeting around replenishment windows to using product journey data for smarter cross-sell opportunities, this episode breaks down how to keep Prime Day working long after the deals end.