EMEA commerce trends that brands can't afford to sleep on

Our EMEA experts reveal the critical trends reshaping European commerce that brands can't afford to miss in 2025. Discover: -Why local-first beats global campaigns every time -The explosive growth of third-party marketplaces beyond Amazon -How TikTok became essential across all European age groups -Amazon's AI (Rufus) launch and what it means for brand positioning -Why Amazon is now an omnichannel research platform, not just e-commerce -New marketplace players disrupting established markets From Tesco's 300K product expansion to AliExpress and Temu's European growth, the competitive landscape is evolving rapidly. Brands need to decide: invest in these new channels or risk losing share to more agile competitors