Driving sales during Prime Day

You've spent weeks building awareness for Amazon Prime Day. Now the deal period is here and it's your job to get shoppers to convert. Understanding what audiences to target starts with knowing where they are within the purchase funnel. Flywheel's Return on Consumer dashboard makes it easy to visualize how many shoppers you have within each phase and whether they're active, at-risk, or churned. Shoppers in the awareness and interest stage are your best bet to drive sales. In this episode, we break down how to use AMC Audiences for Sponsored Ads to strategically target the shoppers who are most likely to buy from you during Prime Day. Whether they're just browsing, searching within your category, have added you product to their cart or wishlist, or are loyal buyers that you want to cross sell to, there's an AMC Audience that will help you target them with precision. We'll walk you through which audiences to action at every stage and how to refine them with Flywheel's pre-built AMC Audiences to ensure your dollars go as far as possible.