Amazon Prime Day is now 4 days: What you need to know

Amazon has expanded Prime Day to four full days, offering brands unprecedented opportunity to capture demand. However, economic pressures from tariffs and global trade policy have created a more complex landscape, with increasingly price-sensitive and value-driven shoppers. ‍ Standing out in this environment requires a smarter, data-driven approach. Fortunately, new Amazon Marketing Cloud advances give brands access to insights and audiences they've never had before: ‍ -Tap into five years of Amazon purchase data through Flywheel's CLTV Dashboard -Identify your best Point-of-Market-Entry ASINs that attract and retain new-to-brand shoppers -Apply AMC Audiences to Sponsored Ads with bid boosts for precision targeting -Implement strategic approaches before, during, and after the extended Prime Day These new capabilities enable brands to navigate economic challenges while maximizing the expanded four-day opportunity to drive both immediate sales and long-term customer value.