Amazon has expanded Prime Day to four full days, offering brands unprecedented opportunity to capture demand. However, economic pressures from tariffs and global trade policy have created a more complex landscape, with increasingly price-sensitive and value-driven shoppers.
Standing out in this environment requires a smarter, data-driven approach. Fortunately, new Amazon Marketing Cloud advances give brands access to insights and audiences they've never had before:
-Tap into five years of Amazon purchase data through Flywheel's CLTV Dashboard
-Identify your best Point-of-Market-Entry ASINs that attract and retain new-to-brand shoppers
-Apply AMC Audiences to Sponsored Ads with bid boosts for precision targeting
-Implement strategic approaches before, during, and after the extended Prime Day
These new capabilities enable brands to navigate economic challenges while maximizing the expanded four-day opportunity to drive both immediate sales and long-term customer value.
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