Reducing ad waste with AMC

At Flywheel, we know that every ad dollar counts, especially on Amazon. In today’s rapidly evolving eCommerce landscape, inefficiencies like window shoppers, junk inventory, and overexposure can quietly drain your budget without delivering results. In this episode of Retail Ready, we showcase how to identify and exclude low-value traffic—ensuring that your Amazon media spend works harder for you. We cover: How to detect and measure the impact of ad waste in your Amazon strategy. Practical steps for using AMC Audiences and ADSP to filter out non-converting shoppers. Data-driven insights on optimizing ad spend by focusing on high-intent audiences. ‍

Discover how Flywheel’s solutions can help you make every impression count, optimize your ad spend, and drive measurable growth. Subscribe to our channel for more expert insights into advanced Amazon advertising strategies that truly deliver.