Solving for MFA's and Junk Inventory across ADSP with AMC

The rise of made-for-advertising (MFA) sites has flooded the digital ad landscape with junk inventory, draining ad budgets and diluting performance. In this episode of Office Hours, Patrick Miller, Co-Founder of Flywheel, and Nick Bagley, Data Science Specialist at Flywheel, discuss:

• The state of DSP inventory, MFAs, and junk inventory

• Why brands should look beyond CPMs as a performance metric for display campaigns

• How Flywheel data-driven algorithm filters out low value sites to drive real results