Updates: Temu pilots Amazon-like search ad business

Hosted byDanny HoffmanFebruary 5, 2025

Temu is piloting an Amazon-like search ads business. Here's an update from Danny Hoffman with everything you need to know ⤵️ Listen through for: 💡 How this impacts Temu's overall business model 💡 Why & how Temu is pivoting its strategy 💡 What brands need to be thinking about to drive real long-term value across channels What do you think about this move? Let us know in the comments!

Danny Hoffman

Director, Commerce

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