Walmart's Scintilla In-Store launch lays the groundwork for omnichannel execution

Walmart just gave supplier field reps and merchandisers real-time access to store-level data they've never had before: inventory levels, modular plans, performance metrics, and the same item data that Walmart's own store associates use. That visibility matters, but the real shift? Walmart is opening the door for brands to finally connect what's happening on the shelf with what's happening online.

Your field teams could prioritize the SKUs where your digital share is climbing and demand is spiking, not just fix whatever's already out of stock. That's when you can start running media, assortment, and shelf execution as one Walmart strategy instead of separate workstreams.

This isn't fully built yet. Walmart is laying the foundation, and the brands that start thinking omnichannel now will be ready to move when these capabilities mature.

Watch to see what Scintilla In-Store does today, where this is all heading, and what your teams should be thinking about now.