Uncovering where your top in-store sellers disappear online with Walmart Scintilla

Hosted byLauren Derato•October 6, 2026

Watch time: 2 min 43 sec

Your top in-store products may be getting buried in Walmart.com search. In this video, Flywheel explains how Walmart Scintilla helps brands connect Walmart in-store sales data with online search rankings to uncover the visibility gap—and identify products with proven demand that shoppers may not be finding online. Learn how to spot high-performing products, focus Walmart Sponsored Products investment where it can make a difference, and avoid spending on products that already rank in the top 20. Flywheel also shares examples of brands using this approach to improve organic search rankings, increase attributed sales, and reduce cost per click (CPC). Discover how connecting in-store and online data can reveal new opportunities for your Walmart business. Ready to find your visibility gaps on Walmart.com? Let’s connect: https://www.flywheeldigital.com/contact-us

Lauren Derato

Specialist Commerce

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