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Black Friday Cyber Monday survival guide

Black Friday Cyber Monday continues to be one of the largest shopping events of the year. And with Amazon announcing 11-days of deals, it's critical now more than ever to ensure your strategy is solid. Dive into 4 must-have resources filled with best practices, data insights, and strategies to make this Black Friday Cyber Monday a success.

Written by Kyra PetticrewNovember 13, 2023

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To help you build and execute your strategy, we've compiled a list of resources to drive maximum impact with your budget and see incremental growth.

In this survival guide, you'll have access to:

[WEBINAR] A recording of our Black Friday Cyber Monday webinar filled with data insights from past Black Friday Cyber Mondays and Prime events to ensure your strategies are data-driven
[PRESENTATION] Don't have time to watch the entire webinar? We've got you covered with the full presentation deck
[CHECKLIST] We outline tips for the lead up, during, and post-BFCM, ensuring you're well prepared to capture shoppers early, and extend the impact of BFCM year-round
[AMAZON DSP PLAYBOOK] Strategies specific to the Amazon DSP to help you win market share and capture BFCM's uniquely purchase-driven audience, plus tips on how to use custom AMC Audiences throughout the BFCM period

Kyra Petticrew

Associate Content Director, Flywheel

Kyra Petticrew is Associate Content Director at Flywheel. As a strategic marketer and writer with expertise in social media and content marketing, Kyra thrives on helping companies build their brand, tell their story, and provide value to their audience.