Amazon Masterclass Ep. 2: Retail
In this episode we’ll begin our deep dive into exactly how to win on Amazon.com. We’ll cover everything that goes into what we consider retail, or, everything that’s not paid search. We’ll cover managing your assortment, promotional planning, availability, and the Buy Box, and we’ll learn about Danny Hoffman, Associate Director of Client Services (Retail) at Flywheel Digital’s three core tenets of retail that need to be understood in order to maximize success on Amazon.