From powerless to proactive: How brands can own the AI search revolution w/ Mike O'Donnell

Mike O’Donnell, SVP Innovation and Business Transformation at Flywheel, breaks down the real impact of AI-powered search on consumer behavior and brand strategy. Mike shares why consumers are embracing generative tools, how brands can adapt their content and measurement strategies for the new world of AI search, and what mass personalization means for the future of commerce.

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