Rethinking Shopper Media: Connecting Data, Strategy, and the Full Consumer Journey

In this episode, Emma sits down with Chris Rueckert, SVP of Commerce at Flywheel, to explore how shopper media is evolving and why it matters more than ever. Chris shares details on Flywheel’s new shopper media offering, highlighting the importance of connecting data, strategy, and the in-store experience.

Listen in to learn how we're helping brands bridge the gap between retail media and shopper marketing, and why a holistic, consumer-centric approach is key for driving sales.

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