This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel

In this month's episode, Patrick and Emma cover how recent tariffs are affecting retail inventory and consumer behavior, plus the impact of Gen AI on product discovery and search. While retailers pulled forward inventory and consumers showed surprising resilience, the bigger story may be how AI is reshaping traditional purchase funnels - though as Patrick notes, successful brand building remains "same as it ever was."

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