Incrementality Reporting Powered by AMC

We just launched Incrementality Reporting powered by AMC. Now you can quantify the real incremental value of your retail media campaigns based on sales data, not estimates.For the first time, you get a clear, data-driven view of which campaigns and keywords are truly driving new sales. Flywheel’s solution goes beyond modeled assumptions and incomplete proxies. With transparent metrics like:

• Incremental Sales: The dollar value of net-new sales generated by your ads
• Incrementality Percentage: The portion of ad-attributed sales that are truly incremental
• iROAS: Return on ad spend calculated from incremental sales only

You can invest with confidence in what’s actually fueling growth, and move away from what isn’t.How it works: By leveraging Amazon Marketing Cloud, Flywheel reveals how each individual touchpoint actually impacts purchase ratesThis clarity helps you:

• Identify and scale high-incrementality campaigns and keywords
• Reallocate spend toward tactics that change customer decisions
• Understand when lower-incrementality efforts serve strategic roles (e.g., awareness, branded defense)
• Get granular with keyword-level incrementality to boost product-level performance

Why it matters: Last-touch attributed sales can’t distinguish organic from incremental sales. AMC-powered Incrementality Reporting measures true marginal impact, so a campaign showing $10,000 in incremental sales means $10,000 in additional retail revenue that wouldn’t have occurred without the ads. When incrementality is high, double down. When it’s low, even if other KPIs look good, optimize budget toward tactics that drive real growth.Flywheel is setting a new standard for retail media measurement, grounded in customer-level data, not averages or assumptions.

Curious to see it in action? Watch the video. Ready to unlock true incrementality for your brand? Let’s connect.

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