The acceleration of off-site retail media in 2026 | Commerce Trends

Off-Site Retail Media Is Accelerating. Are You Meeting Shoppers Where Attention Actually Starts? If your retail media strategy stops at on-site placements, you're planning for yesterday's shopper journey. Retail media networks are moving aggressively up the funnel, extending their reach across CTV, social platforms, major publishers, and AI-driven channels. The new battleground isn't the product detail page, it's everywhere attention happens before the search bar. In this video, Flywheel experts Hannah Donoghue, Mike Rogosa, Bernie Che, and Austin Seibert unpack the strategic shift brands need to make now. They explore:

• How RMNs are bringing first-party retail data into brand-building environments across the open web, streaming TV, and even out-of-home

• Where sponsored placements are heading next, including AI platforms like Amazon Rufus and ChatGPT that blur the lines between media, commerce, and discovery.

• Why measurement needs to evolve beyond ROAS to metrics like return on consumer that capture new-to-brand acquisition and lifetime value.

• What cross-functional structures and JBP alignment are required to execute holistic commerce strategies that connect brand, shopper, and media teams

This isn't just channel expansion, it's a fundamental restructuring of how retail media creates value. Retailers and media partners are collaborating to make upper-funnel moments shoppable, turning video, social, and CTV into direct conversion drivers. Watch the full video to understand what this acceleration means for your brand strategy and how to build the full-funnel plans, pilot programs, and retailer partnerships that will define competitive advantage in 2026.Ready to scale off-site retail media with a strategy that works? Let's connect.