Redefining ROI with Return on Consumer

For decades, brands have obsessed over one metric: Return on Investment. But there’s a bigger story beyond the first click, and the most successful brands know it. ROAS gave us a way to connect ad spend to sales, but it only captures immediate conversions and quick wins. The real challenge? Understanding what happens after that first sale and how much value consumers actually create over time.That’s why leading brands are shifting from ROAS to Return on Consumer, putting the long-term value of consumers at the center of their strategy. Consumers who buy more, more often, are what drive real growth. Amazon Marketing Cloud (AMC) provides access to five years of SKU-level purchase data linked to privacy-safe customer IDs. But raw data alone isn’t enough. Flywheel’s CLTV Dashboard transforms this data into actionable insights, helping you visualize trends and answer the questions that matter most: Which products bring in new shoppers? How often do they return? Who are your highest-value customers? In this episode, we explore how brands are using Flywheel's CLTV Dashboard and AMC Audiences to: •  Drive smarter new-to-brand acquisition with lookalike audiences •  Increase loyalty through targeted Subscribe & Save campaigns •  Build baskets by re-engaging add-to-cart shoppers •  Measure and optimize for lasting consumer value The results are compelling: A health and wellness brand saw 167% higher conversion rates and 116% lift in ROAS. An apparel brand achieved a 64% higher purchase rate and 22% increase in new-to-brand acquisition. A CPG brand boosted Subscribe & Save enrollment by 50%.Watch now to see how brands have achieved breakthrough performance by focusing on return on consumer and leveraging Flywheel’s CLTV Dashboard. It’s time to move beyond short-term wins and start measuring what really matters. Ready for this strategy shift? Let’s connect.