The Commerce Collective
Whether you're on your first venture into the ecommerce world or you've been navigating the digital marketplace since 'shopping cart' meant a trip to the grocery store, this is the podcast for you. Every episode our Host Emma Irwin and her revolving panel of industry experts dive into the latest strategies, tools and insights to drive performance across the largest ecommerce platforms with content spanning the entire commerce ecosystem. Ecommerce is a rapidly evolving industry, and the Commerce Collective Podcast from Flywheel (formerly known as Mastering Metail*) is here to provide the knowledge and resources needed to stay ahead of the curve. Subscribe now to elevate your eCommerce mastery, impress your peers, and have fun along the way.
*Prior to October 23rd, 2023, The Commerce Collective Podcast was known as Mastering Metail, and all episodes prior to this date still reference the Mastering Metail title and the concept of winning in ecommerce requiring continued mastery of media + retail elements. Be sure to scroll down for full seasons covering Amazon, Walmart, Instacart, Target, & APAC!
Amazon unBoxed Podcast Junket (Part 1) - Product Launch Overview, Partner Development & Product Innovation
The Commerce Collective podcast is excited to bring you two special episodes recorded live at the Amazon unBoxed Partner Podcast Junket - a round robin-style interview series with 5 Amazon executives covering the event and the new product launches announced. In this first part, we hear from Jeff Cohen, Tech Evangelist, Amazon Ads for an overview of the product launches, Teresa Uthurralt, Director Partner Development, Amazon Ads, on key partner priorities in the now & near future, and and Ruslana Zbagerska (VP of Technology and Product Development Amazon Ads) about product innovation, development, and Sponsored TV. Make sure to listen to Part 2 for DSP & AMC!
Announcing One Flywheel with Duncan Painter
In sync with the release of this episode, Flywheel has announced to the world the coming together of the Ascential Digital Commerce brands as one unified, more powerful “Flywheel.” Tune into CEO Duncan Painter explaining the rationale behind this initiative and how the unification of our brands & launch of the Commerce Cloud sets us up for unparalleled capabilities and services for all of our customers and clients.
Introducing...The Commerce Collective Podcast
Everything good needs a tune up here and there, and Mastering Metail is no different. Flywheel is excited to announce the renaming of Mastering Metail to the Commerce Collective Podcast by Flywheel. You’ll have to listen in for the details, but we are excited for where our ecommerce education and thought leadership content goes from here! But don’t worry, we’ll still always be a little bit “Mastering Metail.”
eComm Masterclass: Albertsons Media Collective & Retail Media Standardization
In this episode of Mastering Metail Sravanthi Muppidi, VP of Engineering at Albertsons Media Collective educates us on the process of building Albertsons Retail Media Network and the importance of standardization across retail media. Albertsons Media Collective launched a first of its kind, four-part standardization framework at Cannes 2023 which is broken down in depth in this episode and provides the industry with a call to action for standardization for the benefit of us all.
This Month Above the Fold - September 2023 w/ Patrick Miller
Mastering Metail’s monthly series, This Month Above the Fold, covers the most important ecommerce headlines each month broken down by Flywheel Digital’s experts. For September 2023, Patrick Miller, Co-Founder and Co-President at Flywheel Digital covers the FTC’s lawsuit against Amazon, Prime Video introducing limited ads in 2024, & Walmart Marketplace reaching 100,000 active sellers.
eComm Masterclass: Walmart Fulfilment Services - Live from the Let's Grow! Seller Summit
Mastering Metail presents a special episode featuring Samantha Hensch, Senior Director at Walmart Fulfillment Services, recorded live from Walmart Marketplace’s Let’s Grow Seller Summit. Samantha educates the audience on the building of WFS, offerings, benefits, and opportunities for Walmart Sellers who utilize WFS, the logistics of setting WFS, and of course Samantha tells us about the exciting launches from WFS that were announced at the Summit (you’ll have to listen in to hear them for yourself!).