Insights

If annual planning feels complicated, you need a global source of truth
For global brands, the annual planning process is more complex, and more consequential, than ever. Market fragmentation, channel proliferation, and inconsistent data sources mean that even the best plans can quickly unravel - and that's why you need a global source of truth.
Written by
Michael Rogosa
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August 27, 2025

Blog
Amazon’s Retail Ad Service landed Macy’s, and here's what it means for brands
Written by
Emma Irwin
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August 26, 2025

Blog
Amazon’s refreshed grocery strategy: AI, content, and convenience
Written by
Emma Irwin
•
August 8, 2025
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upcoming
Video
Meet shoppers where they stream
Meet shoppers where they stream
Meet shoppers where they stream
Meet shoppers where they stream
Written by
By
Sami Meyers
Sami Meyers
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June 23, 2025

upcoming
Podcast
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
Navigating What’s Next: Key Insights from Flywheel’s Future Retail Disruption Report
Written by
By
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June 23, 2025

upcoming
Video
What the Amazon Ads partnership with Roku means for CTV
What the Amazon Ads partnership with Roku means for CTV
What the Amazon Ads partnership with Roku means for CTV
What the Amazon Ads partnership with Roku means for CTV
Written by
By
Rachel Clarke
Rachel Clarke
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June 18, 2025

upcoming
Video
AMC Audiences for Sponsored Ads
AMC Audiences for Sponsored Ads
AMC Audiences for Sponsored Ads
AMC Audiences for Sponsored Ads
Written by
By
Amanda Trusheim
Amanda Trusheim
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June 16, 2025

upcoming
Blog
Future Retail Disruption: The drivers of change shaping the future of retail
Future Retail Disruption: The drivers of change shaping the future of retail
Future Retail Disruption: The drivers of change shaping the future of retail
Future Retail Disruption: The drivers of change shaping the future of retail
Written by
By
Doug Koontz
Doug Koontz
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•
June 16, 2025

upcoming
Video
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Written by
By
Bernie Che
Bernie Che
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•
June 12, 2025

upcoming
Video
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Written by
By
Troy Stolarczuk
Troy Stolarczuk
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•
June 5, 2025

upcoming
Podcast
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
Written by
By
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June 4, 2025
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upcoming
Video
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
Written by
By
Gabe Fishbein
Gabe Fishbein
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June 2, 2025

upcoming
Blog
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Written by
By
Shreya Subramaniam
Shreya Subramaniam
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May 27, 2025
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upcoming
Video
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Written by
By
Gabe Fishbein
Gabe Fishbein
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May 27, 2025
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