How Target Circle 360 stacks up to the competition

Hosted byPeter V.S. Bond•April 3, 2024

Subscription programs are increasingly popular among retailers as a strategy to foster customer loyalty and generate predictable revenue. In this episode, Peter V.S. Bond dives into the details of Target Circle 360, including:

• Target’s Strategy: Understanding why Target is adopting a subscription model and how it aims to boost its eCommerce performance.

• Revenue Streams: How Target Circle 360 leverages digital shopping to generate ad revenue through Target’s Roundel Media Network.

• Comparative Analysis: Comparing Target Circle 360’s features and membership fee with Amazon Prime and Walmart Plus.

• Member Benefits: Exploring the primary benefits of the subscription, including free shipping options and potential savings, and evaluating how these stack up against competitors' offerings.

• Market Impact: Discussing the potential implications of Target’s current benefits and features on its competition with Amazon Prime, which boasts over 167 million users in the US.

Peter V.S. Bond

Peter V.S. Bond

Senior Director, Industry and Client Engagement

Subscribe to the
Commerce Collective Newsletter

Stay ahead of the commerce curve with fresh industry insights and updates delivered straight to your inbox.

By signing up you agree to the terms of our Privacy Policy and to receive electronic communications from Flywheel.