What Walmart's acquisition of VIZIO will mean
Hosted byPeter V.S. Bond•February 21, 2024
What makes this acquisition a big deal is the value this acquisition brings to Walmart Connect. In this episode, Peter V.S. Bond explores:
• How Walmart’s acquisition of VIZIO enhances Walmart Connect’s connected TV capabilities.
• The advantages of VIZIO’s SmartCast platform for personalized advertising.
• The role of clean room technology in creating targeted audiences and measuring ad performance.
• The potential impact on Walmart’s partnership with Roku and future opportunities in retail media.
