Insights

Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025

Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Blog
The Evolution of Trade Marketing Strategies From The Physical to Digital Environment
The Evolution of Trade Marketing Strategies From The Physical to Digital Environment
The Evolution of Trade Marketing Strategies From The Physical to Digital Environment
The Evolution of Trade Marketing Strategies From The Physical to Digital Environment
Written by
Flywheel
•
July 4, 2022


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