Finding incremental opportunities on Amazon.com

In this episode, Ashley Mistretta explores how to find these incremental opportunities and how to leverage them for your advantage:

• Learn what incremental sales are and why they matter for your Amazon advertising strategy.

• Discover how shopper search behavior varies by product and category, and how it affects ad visibility and effectiveness.

• Find out how to pinpoint search terms where shoppers are more likely to click rather than scroll, and why this is crucial for driving sales.

• Understand the key factors for matching your product with the right search term to optimize ad performance.