Amazon grows its roster of grocery delivery partners

Amazon is on a mission to become a grocery go-to and they have a bold strategy and Peter V.S Bond is here to break down:

• How Amazon’s strength in delivery speed is enhanced by partnering with third-party grocers who have existing infrastructure.

• The strategy of requiring purchases through the grocers' storefronts on Amazon.com or the Amazon app, and how this could drive consumer adoption of Amazon’s grocery delivery services.

• Why it’s unlikely Amazon will surpass Walmart or Instacart, and how partnering with a variety of omnichannel grocers might provide a competitive edge.

• How building a larger grocery customer base could create new advertising opportunities