Driving brand visibility and sales with TikTok

The launch of TikTok Shops has made it even easier for users to discover and buy products without leaving the app, changing the landscape of eCommerce. In this episode, Peter V.S. Bond covers:

• How TikTok Shops differ from traditional eCommerce platforms and the need for a specialized traffic strategy.

• The benefits of integrating your Amazon Storefront with TikTok Shops, allowing for direct purchases within the app.

• Strategies for leveraging viral TikTok content to boost growth on Amazon and other retailers, including monitoring branded search terms and capturing new-to-brand purchases.

• Tips for optimizing your eCommerce strategy to take full advantage of TikTok’s expanding influence.