Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Podcast
Brands, Retailers, & Consumers - A Delicate Symbiosis w/ Jacquelyn Baker of Omnicom Commerce Group
Brands, Retailers, & Consumers - A Delicate Symbiosis w/ Jacquelyn Baker of Omnicom Commerce Group
Brands, Retailers, & Consumers - A Delicate Symbiosis w/ Jacquelyn Baker of Omnicom Commerce Group
Brands, Retailers, & Consumers - A Delicate Symbiosis w/ Jacquelyn Baker of Omnicom Commerce Group
Written by
•
August 14, 2024
Video
Optimizing Content for GenAl Search
Optimizing Content for GenAl Search
Optimizing Content for GenAl Search
Optimizing Content for GenAl Search
Written by
Gabe Fishbein
•
August 1, 2024
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Podcast
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
This Month Above the Fold w/ Patrick Miller - Prime Day Recap & the Return of the Cookie
Written by
•
July 29, 2024
Blog
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Is Amazon's stable profitability in Europe causing a decline in vendor purchase orders?
Written by
Kelly Miller
•
July 26, 2024
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