Insights

Blog
Tariffs & trade developments—week of 4/21
Brands share how they're approaching cost negotiations and rising prices in week two of our tariffs coverage.
Written by
Doug Koontz
•
April 25, 2025

Blog
An update on tariffs, driving value, and protecting premium brands
Written by
Emma Irwin
•
March 31, 2025

Case Studies
Flywheel’s AMC Audiences for Sponsored Ads help achieve purchase and loyalty goals
Written by
Troy Stolarczuk
•
March 26, 2025
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Blog
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
Written by
Peter V.S. Bond
•
January 13, 2025

Blog
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Written by
Deren Baker
•
December 19, 2024
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Blog
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Written by
Tim Jefferson
•
December 17, 2024

Video
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
Written by
Gabe Fishbein
•
December 16, 2024

Blog
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
Written by
Kate Greubel
•
December 13, 2024
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Video
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Written by
Donte McCrary-McClain
•
December 12, 2024


Blog
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
Written by
Taryn Marella
•
December 9, 2024

Video
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Written by
Molly O'Bryen
•
December 5, 2024
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