Insights
Blog
Prime Day 2025: What we know so far & how we’re thinking about it
Prime Day 2025 is not business as usual. With its extension to four days, economic pressures, and shifting consumer expectations, brands must adopt a new mindset—one rooted in collaboration, agility, and strategic foresight.
Written by
Donte McCrary-McClain
•
May 9, 2025
Blog
An update on tariffs, driving value, and protecting premium brands
Written by
Emma Irwin
•
March 31, 2025
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Blog
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
Written by
Peter V.S. Bond
•
January 13, 2025
Blog
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Written by
Deren Baker
•
December 19, 2024
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Blog
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Written by
Tim Jefferson
•
December 17, 2024
Video
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
Written by
Gabe Fishbein
•
December 16, 2024
Blog
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
Written by
Kate Greubel
•
December 13, 2024
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Video
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Written by
Donte McCrary-McClain
•
December 12, 2024
Blog
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
Written by
Taryn Marella
•
December 9, 2024
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