Insights
If annual planning feels complicated, you need a global source of truth
For global brands, the annual planning process is more complex, and more consequential, than ever. Market fragmentation, channel proliferation, and inconsistent data sources mean that even the best plans can quickly unravel - and that's why you need a global source of truth.
Written by
Michael Rogosa
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August 27, 2025
Blog
Amazon’s Retail Ad Service landed Macy’s, and here's what it means for brands
Written by
Emma Irwin
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August 26, 2025
Blog
Amazon’s refreshed grocery strategy: AI, content, and convenience
Written by
Emma Irwin
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August 8, 2025
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upcoming
Podcast
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Written by
By
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November 5, 2024
upcoming
Blog
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Written by
By
Sarah Carter, Julianne MacDonald, & the AMC Team
Sarah Carter, Julianne MacDonald, & the AMC Team
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October 31, 2024
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upcoming
Video
TikTok Shop: Unlock Sales Potential for Your Brand
TikTok Shop: Unlock Sales Potential for Your Brand
TikTok Shop: Unlock Sales Potential for Your Brand
TikTok Shop: Unlock Sales Potential for Your Brand
Written by
By
Molly O'Bryen
Molly O'Bryen
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October 30, 2024
upcoming
Podcast
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
Written by
By
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October 30, 2024
upcoming
Blog
Everything’s bigger at Amazon’s unBoxed in Austin
Everything’s bigger at Amazon’s unBoxed in Austin
Everything’s bigger at Amazon’s unBoxed in Austin
Everything’s bigger at Amazon’s unBoxed in Austin
Written by
By
Kristie Schmuck
Kristie Schmuck
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October 24, 2024
upcoming
Blog
How to strategize against Amazon’s recent eligibility changes
How to strategize against Amazon’s recent eligibility changes
How to strategize against Amazon’s recent eligibility changes
How to strategize against Amazon’s recent eligibility changes
Written by
By
Gabe Fishbein
Gabe Fishbein
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October 23, 2024
upcoming
Podcast
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
Written by
By
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October 21, 2024
upcoming
Podcast
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
Written by
By
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October 21, 2024
upcoming
Podcast
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
Written by
By
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October 18, 2024
upcoming
Podcast
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
Written by
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October 17, 2024
upcoming
Blog
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Written by
By
Bernie Che
Bernie Che
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October 15, 2024
upcoming
Blog
Setting your brand up for success if faced with a 1P termination
Setting your brand up for success if faced with a 1P termination
Setting your brand up for success if faced with a 1P termination
Setting your brand up for success if faced with a 1P termination
Written by
By
Dan Myers
Dan Myers
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October 10, 2024
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