Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
Blog

Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity

At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.

Written by
Bernie Che
•
June 26, 2025
Blog

Amazon Ads and Roku: A new era for Connected TV advertising

Written by
Kim Reisen
•
June 18, 2025
Blog

Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data

Written by
Shreya Subramaniam
•
May 27, 2025
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AMC Helped Glanbia Unlock Key Insights on Top Items & Tentpole Events
This Month Above the Fold w/ Patrick Miller - AMC 5-year lookback, Amazon Ads Retail Ad Services, & AI agents
Digital Commerce Trends for 2025
This Month Above the Fold w/ Patrick Miller - BFCM & 2024 Recap
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
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