Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
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June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
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May 27, 2025
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Blog
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Building a multiphase ADSP & AMC audience strategy for Black Friday Cyber Monday
Written by
Sarah Carter, Julianne MacDonald, & the AMC Team
•
October 31, 2024
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Podcast
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
This Month Above the Fold w/ Patrick Miller - Temu, Amazon, & Shein - Tax Exemptions and What It Means to Be a Low-Cost Brand in the Marketplace
Written by
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October 30, 2024
Podcast
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
unBoxed Episode 3 - Megababe and Flywheel's Full Funnel Approach to Drive NTB Growth & Win the Amazon Ads Challenger Partner Award
Written by
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October 21, 2024
Podcast
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
unBoxed Episode 4 - Sponsored Ads for the Whole Funnel, Eligibility Challenges, and Where to Actually Invest w/ Gabe Fishbein
Written by
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October 21, 2024
Podcast
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
unBoxed Episode 2 - AMC Tool Launches At Lightspeed w/ Donte McCrary-McClain, VP Amazon Media at Flywheel
Written by
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October 18, 2024
Podcast
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
unBoxed Episode 1 - The Interoperable Ecosystem of Amazon DSP w/ Amazon Ads’ Kelly MacLean
Written by
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October 17, 2024
Blog
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Oikos mixes up a winning formula for 1H sales growth on Albertsons with Flywheel and Criteo
Written by
Bernie Che
•
October 15, 2024
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