Insights

Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
With the release of 5 years of Amazon Marketing Cloud (AMC) purchase data, brands now have an unprecedented view into true consumer behavior and long-term value on Amazon. Flywheel’s early access to this data has powered the development of our CLTV Dashboard, making it easy for brands to extract actionable insights for smarter marketing and growth.
Written by
Shreya Subramaniam
•
May 27, 2025

Blog
Prime Day 2025: What we know so far & how we’re thinking about it
Written by
Donte McCrary-McClain
•
May 9, 2025
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Blog
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Written by
Emma Irwin
•
April 22, 2025

Podcast
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Written by
•
April 15, 2025

Video
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Written by
Henry Moore
•
April 7, 2025

Podcast
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
Written by
•
March 31, 2025

Blog
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
Written by
Emma Irwin
•
March 31, 2025

Blog
Flywheel drives new-to-brand growth for top delivery platform via Criteo
Flywheel drives new-to-brand growth for top delivery platform via Criteo
Flywheel drives new-to-brand growth for top delivery platform via Criteo
Flywheel drives new-to-brand growth for top delivery platform via Criteo
Written by
Bernie Che
•
March 28, 2025

Blog
The new power of AMC Audiences for Sponsored Ads: Marketing to “who” instead of “where”
The new power of AMC Audiences for Sponsored Ads: Marketing to “who” instead of “where”
The new power of AMC Audiences for Sponsored Ads: Marketing to “who” instead of “where”
The new power of AMC Audiences for Sponsored Ads: Marketing to “who” instead of “where”
Written by
Ben Jessup
•
March 27, 2025
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