Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Video
What Walmart's acquisition of VIZIO will mean
What Walmart's acquisition of VIZIO will mean
What Walmart's acquisition of VIZIO will mean
What Walmart's acquisition of VIZIO will mean
Written by
Peter V.S. Bond
•
February 21, 2024
Blog
Leveraging full-funnel AMC data to engage with audiences when it matters most
Leveraging full-funnel AMC data to engage with audiences when it matters most
Leveraging full-funnel AMC data to engage with audiences when it matters most
Leveraging full-funnel AMC data to engage with audiences when it matters most
Written by
Stephen Bench-Capon
•
February 15, 2024
Video
Measuring profitability with Amazon Marketing Cloud and the LTV:CAC ratio
Measuring profitability with Amazon Marketing Cloud and the LTV:CAC ratio
Measuring profitability with Amazon Marketing Cloud and the LTV:CAC ratio
Measuring profitability with Amazon Marketing Cloud and the LTV:CAC ratio
Written by
Andrew Fox
•
February 15, 2024
Blog
Search is becoming even more customized with Amazon’s launch of AI-powered search assistant, Rufus
Search is becoming even more customized with Amazon’s launch of AI-powered search assistant, Rufus
Search is becoming even more customized with Amazon’s launch of AI-powered search assistant, Rufus
Search is becoming even more customized with Amazon’s launch of AI-powered search assistant, Rufus
Written by
Gabe Fishbein
•
February 7, 2024
Video
Predictions for clean rooms in 2024
Predictions for clean rooms in 2024
Predictions for clean rooms in 2024
Predictions for clean rooms in 2024
Written by
Andrew Fox
•
January 18, 2024
Blog
Thriving in First-Party Gardens
Thriving in First-Party Gardens
Thriving in First-Party Gardens
Thriving in First-Party Gardens
Written by
Keerat Sharma
•
January 12, 2024
Blog
Brand Term Targeting is now available on Walmart - here’s what you need to know
Brand Term Targeting is now available on Walmart - here’s what you need to know
Brand Term Targeting is now available on Walmart - here’s what you need to know
Brand Term Targeting is now available on Walmart - here’s what you need to know
Written by
Emma Irwin
•
January 11, 2024
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