Insights
If annual planning feels complicated, you need a global source of truth
For global brands, the annual planning process is more complex, and more consequential, than ever. Market fragmentation, channel proliferation, and inconsistent data sources mean that even the best plans can quickly unravel - and that's why you need a global source of truth.
Written by
Michael Rogosa
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August 27, 2025
Blog
Amazon’s Retail Ad Service landed Macy’s, and here's what it means for brands
Written by
Emma Irwin
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August 26, 2025
Blog
Amazon’s refreshed grocery strategy: AI, content, and convenience
Written by
Emma Irwin
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August 8, 2025
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upcoming
Video
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Walmart Sparky: AI shopping assistant explained
Written by
By
Bernie Che
Bernie Che
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June 12, 2025
upcoming
Video
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Building AMC Audiences with 5-years of purchase data
Written by
By
Troy Stolarczuk
Troy Stolarczuk
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June 5, 2025
upcoming
Podcast
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
This Month Above the Fold w/ Patrick Miller - Flywheel's CLTV Dashboard, LUMA's State of Digital 2025, & Ben Evans' 2025 Presentations
Written by
By
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June 4, 2025
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upcoming
Video
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
From ROAS to Return on Consumer (ROC)
Written by
By
Gabe Fishbein
Gabe Fishbein
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•
June 2, 2025
upcoming
Blog
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Flywheel's Consumer Long-Term Value Dashboard harnesses the power of AMC's 5-year purchase data
Written by
By
Shreya Subramaniam
Shreya Subramaniam
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•
May 27, 2025
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upcoming
Video
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Introducing Flywheel's CLTV Dashboard
Written by
By
Gabe Fishbein
Gabe Fishbein
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•
May 27, 2025
upcoming
Blog
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Written by
By
Emma Irwin
Emma Irwin
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May 21, 2025
upcoming
Blog
Tariff & trade developments—week of 5/12
Tariff & trade developments—week of 5/12
Tariff & trade developments—week of 5/12
Tariff & trade developments—week of 5/12
Written by
By
Doug Koontz
Doug Koontz
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May 16, 2025
upcoming
Video
Amazon Upfronts 2025: What Launched & Why it Matters
Amazon Upfronts 2025: What Launched & Why it Matters
Amazon Upfronts 2025: What Launched & Why it Matters
Amazon Upfronts 2025: What Launched & Why it Matters
Written by
By
Donte McCrary-McClain
Donte McCrary-McClain
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May 16, 2025
upcoming
Blog
Amazon Upfront signals the next era of streaming TV
Amazon Upfront signals the next era of streaming TV
Amazon Upfront signals the next era of streaming TV
Amazon Upfront signals the next era of streaming TV
Written by
By
Emma Irwin
Emma Irwin
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May 15, 2025
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upcoming
Blog
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Written by
By
Donte McCrary-McClain
Donte McCrary-McClain
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May 9, 2025
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