Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Blog
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Point of market entry: How understanding your POME products can drive consumer long-term value
Written by
Emma Irwin
•
May 21, 2025
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Blog
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Written by
Donte McCrary-McClain
•
May 9, 2025
Blog
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Written by
Emma Irwin
•
May 2, 2025
Podcast
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
Written by
•
May 1, 2025
Video
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Written by
Hannah Deal
•
April 28, 2025
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