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Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Blog
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Written by
Tim Jefferson
•
December 17, 2024
Video
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
Written by
Gabe Fishbein
•
December 16, 2024
Blog
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
Written by
Kate Greubel
•
December 13, 2024
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Video
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Written by
Donte McCrary-McClain
•
December 12, 2024
Blog
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
Written by
Taryn Marella
•
December 9, 2024
Video
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Written by
Molly O'Bryen
•
December 5, 2024
Podcast
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Written by
•
November 18, 2024
Podcast
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Retailer Financial Reporting Decoded for Brands w/ Eamon Kelly of Edgewater Research Company
Written by
•
November 5, 2024
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