Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Podcast
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
Written by
•
May 1, 2025
Video
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Written by
Hannah Deal
•
April 28, 2025
Blog
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Written by
Emma Irwin
•
April 22, 2025
Podcast
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Written by
•
April 15, 2025
Video
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Written by
Henry Moore
•
April 7, 2025
Podcast
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
This Month Above the Fold w/ Patrick Miller - AMC Audiences for Sponsored Ads, RMN efficacy & JBPs, & the solve against advertising to bots
Written by
•
March 31, 2025
Blog
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
An update on tariffs, driving value, and protecting premium brands
Written by
Emma Irwin
•
March 31, 2025
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