Insights
Blog
Cannes Lions 2025: Redefining ROI, the evolving role of AI, and the power of data connectivity
At the Cannes Lions International Festival of Creativity, one message came through loud and clear: commerce, content, and retail media are now inseparable. To win in this new landscape, brands must verticalize ROI—maximizing value across every retailer, every consumer, and every touchpoint.
Written by
Bernie Che
•
June 26, 2025
Blog
Flywheel’s Consumer Long-Term Value Dashboard harnesses the power of AMC’s 5-year purchase data
Written by
Shreya Subramaniam
•
May 27, 2025
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Blog
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
CES 2025: Key insights & announcements to support your annual planning conversations
Written by
Peter V.S. Bond
•
January 13, 2025
Blog
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Written by
Deren Baker
•
December 19, 2024
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Blog
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Written by
Tim Jefferson
•
December 17, 2024
Video
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
Written by
Gabe Fishbein
•
December 16, 2024
Blog
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
Written by
Kate Greubel
•
December 13, 2024
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Video
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Written by
Donte McCrary-McClain
•
December 12, 2024
Blog
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
Written by
Taryn Marella
•
December 9, 2024
Video
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Written by
Molly O'Bryen
•
December 5, 2024
Podcast
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Written by
•
November 18, 2024
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