Insights

If annual planning feels complicated, you need a global source of truth
For global brands, the annual planning process is more complex, and more consequential, than ever. Market fragmentation, channel proliferation, and inconsistent data sources mean that even the best plans can quickly unravel - and that's why you need a global source of truth.
Written by
Michael Rogosa
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August 27, 2025

Blog
Amazon’s Retail Ad Service landed Macy’s, and here's what it means for brands
Written by
Emma Irwin
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August 26, 2025

Blog
Amazon’s refreshed grocery strategy: AI, content, and convenience
Written by
Emma Irwin
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August 8, 2025
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upcoming
Blog
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Prime Day 2025: What we know so far and how we're thinking about it
Written by
By
Donte McCrary-McClain
Donte McCrary-McClain
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May 9, 2025

upcoming
Blog
Tariffs & trade developments—week of 4/30
Tariffs & trade developments—week of 4/30
Tariffs & trade developments—week of 4/30
Tariffs & trade developments—week of 4/30
Written by
By
Doug Koontz
Doug Koontz
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May 2, 2025

upcoming
Blog
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Amazon Associates Program: What has changed over time and what does it mean?
Written by
By
Emma Irwin
Emma Irwin
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May 2, 2025

upcoming
Podcast
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
This Month Above the Fold w/ Patrick Miller - The "need to know" on tariffs & GenAI's disruption of the funnel
Written by
By
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May 1, 2025

upcoming
Video
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Reducing ad waste with AMC
Written by
By
Hannah Deal
Hannah Deal
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April 28, 2025

upcoming
Video
What Amazon's 'Buy For Me' feature means for brands
What Amazon's 'Buy For Me' feature means for brands
What Amazon's 'Buy For Me' feature means for brands
What Amazon's 'Buy For Me' feature means for brands
Written by
By
Esther Kwon
Esther Kwon
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April 24, 2025

upcoming
Video
Targeting "who" with AMC Audiences for Sponsored Ads
Targeting "who" with AMC Audiences for Sponsored Ads
Targeting "who" with AMC Audiences for Sponsored Ads
Targeting "who" with AMC Audiences for Sponsored Ads
Written by
By
Patrick Miller
Patrick Miller
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April 24, 2025

upcoming
Blog
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Amazon's "Buy For Me" is about more than redefining the shopping experience
Written by
By
Emma Irwin
Emma Irwin
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April 22, 2025

upcoming
Blog
Tariffs & trade developments—what we're seeing week of 4/14
Tariffs & trade developments—what we're seeing week of 4/14
Tariffs & trade developments—what we're seeing week of 4/14
Tariffs & trade developments—what we're seeing week of 4/14
Written by
By
Doug Koontz
Doug Koontz
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April 16, 2025

upcoming
Podcast
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Everything You Need to Know About The Booming Australian Commerce Landscape
Written by
By
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April 15, 2025

upcoming
Video
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Measuring success with AMC
Written by
By
Henry Moore
Henry Moore
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April 7, 2025

upcoming
Blog
Answers to your burning clean rooms questions
Answers to your burning clean rooms questions
Answers to your burning clean rooms questions
Answers to your burning clean rooms questions
Written by
By
Willie Hall
Willie Hall
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April 3, 2025
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