Insights
If annual planning feels complicated, you need a global source of truth
For global brands, the annual planning process is more complex, and more consequential, than ever. Market fragmentation, channel proliferation, and inconsistent data sources mean that even the best plans can quickly unravel - and that's why you need a global source of truth.
Written by
Michael Rogosa
•
August 27, 2025
Blog
Amazon’s Retail Ad Service landed Macy’s, and here's what it means for brands
Written by
Emma Irwin
•
August 26, 2025
Blog
Amazon’s refreshed grocery strategy: AI, content, and convenience
Written by
Emma Irwin
•
August 8, 2025
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
upcoming
Blog
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Why you should be demanding more than brand awareness from your TikTok strategy
Written by
By
Deren Baker
Deren Baker
•
•
December 19, 2024
.avif)
upcoming
Blog
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Luminate data informed a fresh media approach for this consumer goods brand
Written by
By
Tim Jefferson
Tim Jefferson
•
•
December 17, 2024
upcoming
Video
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
ADSP site & frequency optimization
Written by
By
Gabe Fishbein
Gabe Fishbein
•
•
December 16, 2024
upcoming
Blog
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
AMC Audiences + Sponsored Products bid multiplier increase Subscribe & Save rates
Written by
By
Kate Greubel
Kate Greubel
•
•
December 13, 2024
.avif)
upcoming
Video
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Amazon Demand Side Platform + Amazon Marketing Cloud: Minimizing ad waste for real results
Written by
By
Donte McCrary-McClain
Donte McCrary-McClain
•
•
December 12, 2024
upcoming
Video
Solving for MFA's and junk inventory across ADSP with AMC
Solving for MFA's and junk inventory across ADSP with AMC
Solving for MFA's and junk inventory across ADSP with AMC
Solving for MFA's and junk inventory across ADSP with AMC
Written by
By
Patrick Miller
Patrick Miller
•
•
December 10, 2024
upcoming
Blog
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
A cohesive approach to retail and media drove sustainable growth for a supplements brand
Written by
By
Taryn Marella
Taryn Marella
•
•
December 9, 2024
upcoming
Video
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Making your TikTok Shop profitable
Written by
By
Molly O'Bryen
Molly O'Bryen
•
•
December 5, 2024
upcoming
Video
Drive TikTok Shop sales with the right creators
Drive TikTok Shop sales with the right creators
Drive TikTok Shop sales with the right creators
Drive TikTok Shop sales with the right creators
Written by
By
Molly O'Bryen
Molly O'Bryen
•
•
November 25, 2024
upcoming
Podcast
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Take a Hike Through the Modern Content Landscape With Matt Leigh of Syndigo
Written by
By
•
•
November 18, 2024
upcoming
Blog
Using regional challenges to your advantage to win in LATAM
Using regional challenges to your advantage to win in LATAM
Using regional challenges to your advantage to win in LATAM
Using regional challenges to your advantage to win in LATAM
Written by
By
Shyla Killion
Shyla Killion
•
•
November 13, 2024
upcoming
Video
How to successfully launch your brand on TikTok Shop
How to successfully launch your brand on TikTok Shop
How to successfully launch your brand on TikTok Shop
How to successfully launch your brand on TikTok Shop
Written by
By
Molly O'Bryen
Molly O'Bryen
•
•
November 12, 2024
No results found.